About Magic Baby

Magic Baby, a Singapore based start-up, was created with the aim to educate and promote the use of natural and cruelty free products. The idea was borne out of love for our kids when we realized that most commercial skincare products marketed as natural or kids friendly were in fact loaded with harsh or even harmful chemicals. As a parent, we wanted to provide the best for our children but had a hard time finding suitable products for our little ones. After a long futile search, I decided to make them myself and to share with others. I believe that skincare could be made better, more natural and custom tailored to each person’s unique needs or condition. That’s why each Magic Baby products sold are formulated individually, to ensure that every ingredient that goes on your skin is exactly what you need.